App Design | 0 —>1 Product Design | Information Architecture

Product Design | SaaS | Shipped Product | Dashboard | B2B

Spark

Spark

Role Founding Product Designer, owning end-to-end research, design, and stakeholder alignment

Team 1 Product Manager, 4 Developers, 2 very passionate Founders

Timeline January 2025 - Present

Platform iOS and Android

Project Overview

Project Overview

A couples app that helps partners reconnect through playful, personalized coupons.

I’ve always been fascinated by how design can shift emotional dynamics in overlooked spaces.

As the Founding Product Designer for Spark, I designed and built the entire experience: from the mobile app (iOS & Android) to the sales and marketing dashboards, the marketing website, and a scalable design system that tied it all together.

Jump to Solution
CONTEXT

Couples want to keep their connection alive, but busy schedules, routines, and misaligned expectations can make intimacy feel like a task instead of a joy.


THE PROBLEM

Most relationship-focused apps center around dating; not sustaining love.


RESEARCH AND DISCOVERY

Couples want to keep their connection alive, but busy schedules, routines, and misaligned expectations can make intimacy feel like a task instead of a joy.

IDEATION

We designed the mobile app with simplicity, trust, and delight at its core.

BRANDING & STYLE GUIDE

Most relationship-focused apps center around dating; not sustaining love.

INTRODUCTION
CORE EXPERIENCE FLOWS

We designed the mobile app with simplicity, trust, and delight at its core.

Send a Coupon → Pick a template or write your own, add visuals/voice, choose timing

Accept & Redeem → Partner accepts, completes, then archives into “Shared Moments”

Pause & Reconnect → Temporarily pause all activity to create space when needed

Landing on Homepage: See a set of default coupons ready to pick. Favorite the ones you love or scroll through for inspiration.

Filter & Search: Use categories or the search bar to find the perfect coupon.

Pick a Coupon

Send the Love <3

CORE EXPERIENCE FLOWS

Each coupon starts blurry, adding a little surprise.

Tap or shake your phone to reveal it, then decide whether to accept or reject.

CORE EXPERIENCE FLOWS

Most relationship-focused apps center around dating; not sustaining love.

CORE EXPERIENCE FLOWS

ONBOARDING: Initial steps

CORE EXPERIENCE FLOWS

ONBOARDING: User conversion to a subscriber

LEARNINGS

Reflections

Designing for intimacy requires balancing excitement with safety.
Simple, playful interactions create more delight than over-complication.
Testing with couples revealed how different love languages shape expectations.

Want to know more about my work?

Want to know more about my work?

Want to know more about my work?